tom hinson | resume

description

Marketing communications veteran who intuitively sees the big picture and delivers results. Efficiently moves multiple projects from chaos to completion within budget. Great at leading, coaching and inspiring. Continuously reviews workflow for process improvement. Very effective liaison between the creative department, senior management and outside vendors. Tactful, yet shrewd, negotiator. Healthy sense of humor.

experience

Ten-plus years in art direction, design, copywriting and marketing communications. Extensive experience in print design and production. Speaks fluent SEO via XHTML and CSS.

employment

Creative Director, Web Developer
Jackson Spalding — Atlanta, GA
Nov. 2006–Current
Designing (and redesigning) client Web sites with a clean, professional look and intuitive navigation. Providing clients highly-effective rankings in major search engines through comprehensive search engine optimization (SEO).
Senior Graphic Design Specialist
Saint Joseph’s Hospital — Atlanta, GA
Feb. 2005–Nov. 2006
Provided training, creative direction and feedback to other designers. Responsible for design-related budget planning; significantly lowered expenses in key areas. Scheduled and directed photo shoots. Improved department efficiency and communication with administration by helping implement a new project tracking database. Managed external vendor relationships. Designed an award-winning book chronicling Saint Joseph’s 125-year history. Developed ads that successfully promoted brand awareness and specialties such as robotic surgery. Designed campaigns that launched and promoted several large fund-raising events, some record breaking. Created logos for various programs and departments. Wrote and/or edited copy on most projects.
Graphic Designer, VP/Manager
Prudential Financial — Atlanta, GA
Oct. 1995–Dec. 2003 (Contract through April 1997)
Designed, launched and maintained a highly-utilized intranet for 1,000 employees. Wrote and designed compelling ads, brochures, statement inserts, internet and intranet sites. Developed effective internal campaigns that improved employee satisfaction, conveyed benefit information and encouraged community involvement. Redesigned the user interface and functionality of the company’s project management database, significantly increasing usability. Interviewed, hired and managed contract and freelance designers. Maintained budget controls, timelines and quality standards.
Graphic Designer, Manager
United Impressions, Inc. — Norcross, GA
Jan. 1991–April 1992; Sept. 1992–Oct. 1994
Designed and launched numerous successful sales campaigns. Produced in-house training materials. Interviewed and hired employees. Directed a staff of six designers and typesetters. Provided performance feedback, annual reviews and ongoing training. Purchased and installed all hardware and software upgrades.
Graphic Designer
CPC, Inc. — Stone Mountain, GA
April 1992–Sept. 1992
Consulted small business owners to determine their advertising needs. Worked carefully within budget, designing logos, brochures, promotional materials, manuals and catalogs that satisfied clients and often led to repeat business.

proficiencies

Copywriting, editing
Graphic design
Web design
Photography
More software and hardware capabilities

education & related training

How to Write Killer Copy
(American Management Association)
Writing for Effect
(The PACE Group)
Customer-Focused Writing
(Writing Consultants/Voice of the Customer)
Web Design
(Thunder Lizard Productions)
Web Site Usability: Designing for the User
(Thunder Lizard Productions)
Roadshow: Web Design
(Lynda Weinman, www.lynda.com)
Think Outside the Box
(SkillPath Seminars)
Managing Creative Services
(Dynamic Graphics Educational Foundation)
Worldwide Lessons in Leadership
(Tom Peters, Stephen Covey, Ken Blanchard)
Direct Mail Strategies
(American Management Association)
Insights for Personal and Professional Success
(Lessons in Leadership^®)

references

References available by request.